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AI Insights · Timothy · April 2024

Top 5 Beauty Retail Apps on Android in Portugal, Q1 2024

Explore the performance of the top 5 beauty retail apps in Portugal on the Android platform for Q1 2024, including download, revenue, and active user trends.

Top 5 Beauty Retail Apps on Android in Portugal, Q1 2024

In Q1 2024, the beauty retail app market in Portugal on the Android platform saw varied performances among the top five apps. Here's a closer look at the trends:

Sephora - Make-up, Beauty exhibited significant fluctuations in weekly downloads. Starting with 2.6K downloads in early January, it dipped to 900 in the week of January 22, only to bounce back to 2.7K by month-end. The app peaked with 3.3K downloads in mid-February and maintained an average of around 2.8K downloads towards the end of March. Active users reflected this trend, starting at 15.1K and fluctuating throughout the quarter, peaking at 18.7K in mid-March.

LOOKFANTASTIC - Beauty Shopping showed modest download activity, starting at 150 weekly downloads in early January and slightly increasing to 181 by the end of March. Active users started at 2.7K at the beginning of the quarter and experienced a slight decline, stabilizing around 2.2K by the end of March.

Lush Fresh Handmade Cosmetics had relatively low download numbers, starting at 20 in early January and peaking at 71 in mid-March. Active user trends followed a similar pattern, with a notable increase from 18 in early March to 72 in mid-March, ending the quarter at 58 active users.

CHARLOTTE TILBURY experienced gradual growth in downloads, beginning with 15 in early January and reaching 54 by the end of March. Active users mirrored this trend, starting at 21 in early January and increasing steadily to 84 by the end of March.

BEAUTY BAY showed a significant rise in downloads, starting with 14 in mid-February and culminating at 110 by the end of March. Active users also saw a substantial increase, starting at 66 in mid-February and reaching 216 by the end of March.

These insights derive from Sensor Tower data, providing a comprehensive overview of the beauty retail apps' performance on the Android platform in Portugal for Q1 2024. For more detailed analytics and trends, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2024